Every company is telling a story. Your story is conveyed in your website, social media, emails, advertisements, and every customer interaction. The story you choose to tell will determine your success. If you choose not to tell a story, your customers will choose for you. And, once they make up their mind, it is almost impossible to change their perception.
This 1 hour workshop on Brand Storytelling will help you refine your story, connect with your audience, understand story structure, and provide tips on telling your story in an engaging way.
Storytelling is not a new trend or buzzword. It is the oldest and most powerful form of communication. Storytelling is how we authentically convey emotion, and emotion is the driving force behind human behavior.
If you want to grow your company, telling the right story, to the right audience, in an effective way is essential.
This workshop is for anyone who wants to grow their business:
•Business owners of any size and industry; product, service, education, manufacturing
•Anyone who works in marketing, email, social media, and customer engagement
•Consultants who want to grow their business and help their customers
•Anyone who engages with a customer (sales, customer service, etc.)
Tom has over 30 years of brand marketing experience including leading the Lifestyle Marketing for Spartan Race, the largest obstacle and endurance brand in the world. Prior to Spartan, he grew a start-up business to become one of the fastest growing private companies in America, for five consecutive years. He has worked in digital marketing since its inception, and has consulted with Fortune 500 companies on their online marketing strategies.
He provides holistic business and marketing consulting with a focus on helping companies tell their story to the right audience to optimize their efforts.
Email: [email protected]